How do clients weigh up quality, service and price? What strategies and tools can be put to work to support sustainable fee levels in practice?
Join Beaton partners George Beaton Jon Huxley for this insightful webinar hosted by the Association of Consulting Architects Australia.
George and Jon will speak on an expert panel including architectural practice directors Paul Viney from FPPV Architecture and Sarah Bennett from Six Degrees for an informed discussion on research-based insights into client service, price (aka fees) and perceived value. The discussion, informed by beaton’s three years of data, will explore clients’ priorities and how they value the work.
Insights from Beaton data that will be explored:
- The leading attributes that get a firm considered for tender
- What drives the final ‘purchase’ decision, and where service price really sits in this matrix
- A three-year trend view of perceived value and perception of fees for clients
- The schism that’s developed between increased service and lower fees
- The benefits of feedback, and how these could be better used to increase the perception of value in the work
- The proportion of clients that are willing to pay more than they now do for an architectural services firm’s services (fee premium)
Details
Wednesday 14 September 2022
1–2pm AEST
(WA 11am; NT & SA 12.30pm; Qld, ACT, NSW, Vic & Tas 1–2pm).
For more information and to register your attendance visit the ACA website here.