Client experience (CX) has been labelled the “single most powerful and sustainable market diffentiator” for professional services firms. In a consumer-focused market where clients are empowered with many choices for service delivery, there has never been a greater need to offer an outstanding client experience.
Join Beaton partner Paul Hugh-Jones on 17 February in Sydney discussing client experience at the 2023 Smokeball Spark Conference. Paul will speak to the latest research and insights on client experience for law firms, sharing what it takes to build a powerful client experience. Beaton is at the forefront of research into this emerging field, having conducted the first major survey on client experience and publishing the insights in a report titled The State of Client Experience in Professional Services 2022.
During his presentation, Paul will examine:
- The client experience pathway
- How the client journey can be transformed via technology
- What it takes to build a powerful client experience
- How to transform your clients into life-long brand advocates.
The Smokeball Spark Conference is Australia’s premier small-law conference, specifically designed for legal practitioners of small law firms.
Paul Hugh-Jones has 20 years’ experience in international sales and marketing director roles in both B2B and B2C, including Ashurst, Mallesons, Mars, British Airways and Bacardi. Paul has a BSc (Hons) from Reading University, UK and an executive MBA from Darden business school, West Virginia.
Details
Friday 17 February 2021
12.15 – 1pm
Sofitel Sydney Wentworth
For more details and to register click here.