Situation
We are a global firm with offices across the UK, Europe, the Middle East, Africa and Asia. However, our relatively recent venture to Australia in 2015 means that we are effectively a ‘start-up’. Our need was a pragmatic, quantitative view of our brand in the Australian market to inform our business development strategy.
Why we chose beaton
We used beaton because of their years of experience in collecting and analysing brand and performance data that isn’t available from any other source.
How beaton helped
beaton’s brand benchmarking allowed us to understand quantitatively our levels of brand awareness and consideration relative to our competitors, and in which practice areas we are known best. This helps us to make informed brand building and business development decisions, ensuring we are responding to our clients’ needs.