The year was 2003. Correspondence analysis revealed the brand positions of 23 law firms in Australia – a world first. Drawing on a sample of 5,362 corporate and government buyers of legal services, the Beaton research team revealed the brand positioning to look like this:
How much has changed in 20 years? How will this chart look in 2023 and the years to come?
Join top CMOs in the Australian legal industry at an exclusive lunch in Sydney, celebrating two decades of progress in brand equity and positioning and related marketing research for law firms.
Beaton partners George Beaton, Paul Hugh-Jones, Paul Bonomy and Libby Maynard will welcome friends and colleagues who have helped shape the legal industry since Beaton began surveying clients and analysing their feedback on a mass scale in 2003. We will celebrate 20 years of service to the legal industry and thank many of the industry’s marketing leaders who have been with us from the start and continue to this day in this and other professions.
This is a unique opportunity to broaden your network and connect or reconnect with the movers and shakers of this powerful professional services sector.
Details
- Hosted by Minter Ellison, Sydney
- Friday 28 October
- 12.30 – 2pm
If you are interested we would be pleased to share the event details. Please get in touch with George Beaton via email if you would like to join us.